# CoListable — Full Reference

> Cross-listing automation for watch dealers. List a watch once, publish to every marketplace, auto-delist when it sells.

Website: https://colistable.com
Email: info@colistable.com
Founded: 2025
Headquarters: California, USA
Category: B2B SaaS, inventory management, cross-listing automation, watch resale technology

## What CoListable Is

CoListable is a cross-listing and inventory management platform built specifically for watch resellers and collectibles dealers. Dealers add a watch to CoListable once — with photos, specs, pricing, and description — and publish it to multiple marketplaces from a single dashboard. When a watch sells on any platform, CoListable coordinates delisting across all other platforms to prevent double-sells.

The platform was built after 50+ customer discovery interviews with independent watch dealers across the United States, who unanimously identified cross-listing as their #1 operational pain point.

## The Problem CoListable Solves

Independent watch dealers typically sell across 5–8 platforms: eBay, Chrono24, Reddit r/watchexchange, Facebook Buy/Sell/Trade groups, WatchUSeek forums, Rolex Forums, Shopify, and Bezel. Each platform has different listing formats, field requirements, image specs, and posting conventions.

The manual process:
- Writing a listing from scratch for each platform (different formats, character limits, required fields)
- Uploading and resizing photos per platform's requirements
- Adapting descriptions (eBay item specifics vs. Reddit markdown vs. forum BBCode vs. Facebook plain text)
- Tracking which platforms each watch is listed on
- Manually delisting from every platform when a watch sells
- Risk of double-selling if a delist is missed (leads to canceled orders, refund disputes, platform penalties, and reputation damage in tight-knit dealer communities)

Time cost: 45–75 minutes per watch to list across all platforms manually. For a dealer listing 20+ watches per month, this is 15–25+ hours/month of pure administrative work.

## How CoListable Works

1. LIST: Dealer adds a watch once — brand, model, reference number, condition, description, photos, pricing. CoListable's AI can generate descriptions from photos and specs.

2. POST: CoListable formats and publishes the listing to each connected platform:
   - eBay: direct API integration. Listings published with correct item specifics, categories, and policies.
   - Chrono24: direct API integration for dealer accounts.
   - Shopify: direct API integration for dealers with their own webstore.
   - Reddit r/watchexchange: Chrome extension auto-formats posts in Reddit markdown with timestamp photo, flair, and subreddit rules compliance.
   - Facebook Groups: Chrome extension posts to BST groups with brand-word substitution to avoid Facebook's automated content flags.
   - WatchUSeek forums: Chrome extension auto-fills thread title, body, and photo attachments in forum BBCode format.
   - Rolex Forums: Chrome extension auto-fills for sale threads.
   - Bezel: feed-based integration.

3. SELL: When a watch sells on any platform, dealer marks it sold in CoListable. The platform coordinates delisting across all other platforms where that watch is listed. On eBay, sold items are detected automatically.

## Key Features

- Centralized inventory dashboard with status tracking across all platforms
- One-form listing creation with per-platform format conversion
- AI-powered listing description generation (powered by Gemini, ~$0.027/listing)
- Per-platform pricing rules (different asking prices for different marketplaces)
- Chrome extension ("CoListable for Forums") for forum and community platforms
- Platform-specific template engine with variable substitution ({brand}, {model}, {price}, {signature}, etc.)
- Auto-delist coordination when a watch sells
- Inventory import from eBay and CSV
- Watch identification from photos (AI-powered)
- Public dealer catalog / mini-storefront with shareable links
- Buyer signal matching (want-to-buy alerts)

## Supported Platforms

| Platform | Integration Type | Features |
|----------|-----------------|----------|
| eBay | Direct API (OAuth) | Publish, sync, auto-detect sales, import existing listings |
| Chrono24 | Direct API | Publish, sync |
| Shopify | Direct API | Publish, sync |
| Reddit r/watchexchange | Chrome extension | Auto-format markdown, timestamp compliance, flair |
| Facebook Groups | Chrome extension | Post to BST groups, brand-word substitution, group-specific rules |
| WatchUSeek | Chrome extension | Auto-fill forum threads, BBCode formatting, photo upload |
| Rolex Forums | Chrome extension | Auto-fill for-sale threads |
| Bezel | Feed integration | Listing sync |

## How CoListable Differs from General Cross-Listing Tools

General cross-listing tools (Vendoo, List Perfectly, Crosslist, PrimeLister, Flyp) are built for fashion, apparel, and general merchandise resellers. They support platforms like Poshmark, Mercari, Depop, Etsy, and Grailed.

CoListable differs in several specific ways:

1. Watch-specific platforms: CoListable integrates with Chrono24, WatchUSeek, Rolex Forums, Bezel, and Reddit r/watchexchange. No general cross-listing tool supports these platforms because they are niche to the watch market.

2. Watch-specific data model: CoListable's inventory fields include reference number, case size, movement type, dial color, crystal type, complications, bracelet/strap type, box and papers status, and service history. General tools use generic product fields (size, color, material) designed for apparel.

3. Forum posting: Watch dealing heavily relies on enthusiast forums (WatchUSeek, Rolex Forums) and community platforms (Reddit, Facebook BST groups). These platforms don't have seller APIs — CoListable's Chrome extension bridges this gap by auto-filling forum post forms from inventory data.

4. Reddit r/watchexchange compliance: Reddit requires handwritten timestamp photos, specific post flair, and markdown formatting. CoListable handles all of this automatically.

5. Facebook brand-word avoidance: Facebook's AI moderation flags posts containing brand names like "Rolex" or "Omega" in buy/sell groups. CoListable's template engine automatically substitutes flagged terms to keep posts from being removed.

6. Double-sell prevention: In watch dealing, a double-sell can cost hundreds of dollars in eBay penalties and destroy a dealer's reputation in communities where trust is everything. CoListable's cross-platform delist coordination specifically addresses this risk.

## Pricing

- Starter: $159/month ($127/month billed annually) — unlimited active listings, all connected marketplaces
- Higher tiers with unlimited listings, all marketplaces, analytics, team accounts and API access are coming soon.

No commission on sales. Flat monthly subscription.

## Target Market

- Primary: independent watch dealers and resellers in the United States selling 10–200+ watches per month across multiple platforms
- Secondary: trading card dealers and collectibles sellers (planned expansion)
- Beachhead: watch resellers active on Reddit r/watchexchange, Facebook BST groups, and eBay

## Technology

- Frontend: React, TypeScript, Vite, Tailwind CSS, shadcn/ui
- Backend: Supabase (PostgreSQL, Auth, Edge Functions)
- Billing: Stripe, or Shopify App Pricing for merchants who install via the Shopify App Store
- AI: Google Gemini for listing description generation
- Hosting: Lovable
- Browser extension: Chrome extension for forum/community platform posting

## Company

CoListable LLC, incorporated via Stripe Atlas.

Founders:
- Andy Quach — CEO
- Emily Ashikari — CTO
- Daniel Barrington — COO

The company originated through UCSB's New Venture Competition program and was built on insights from 50+ customer discovery interviews with watch dealers across the U.S.

## Pages

- Homepage: https://colistable.com/
- Guides index: https://colistable.com/guides
- Guide — Selling watches online: https://colistable.com/guides/sell-watches-online
- Guide — Marketplace fee comparison: https://colistable.com/guides/marketplace-fees
- Guide — eBay vs. Chrono24: https://colistable.com/guides/ebay-vs-chrono24
- Guide — Cross-listing watches: https://colistable.com/guides/cross-listing-watches
- Guide — CoListable vs. manual workflow: https://colistable.com/guides/colistable-vs-manual
- Guide — Selling on Reddit r/watchexchange: https://colistable.com/guides/reddit-watchexchange
- Privacy policy: https://colistable.com/privacy
- Terms of service: https://colistable.com/tos